Seattle Storm
The Seattle Storm is an American professional basketball team based in Seattle, Washington. The Storm competes in the Women's National Basketball Association (WNBA) as a member club of the league's Western Conference. The team was founded by Ginger Ackerley and her husband Barry ahead of the 2000 season. The team is currently owned by Force 10 Hoops LLC, which is composed of three Seattle businesswomen: Dawn Trudeau, Lisa Brummel, and Ginny Gilder.
The Storm have qualified for the WNBA Playoffs in sixteen of its twenty-one years in Seattle. The franchise has been home to many high-quality players such as former UConn stars Sue Bird, Swin Cash, and Breanna Stewart; 2004 Finals MVP Betty Lennox; and Australian power forward Lauren Jackson, a three-time league MVP. The Storm are four-time WNBA Champions, with victories in 2004, 2010, 2018, and 2020. They are one of two teams who have never lost a WNBA Finals, the defunct Houston Comets being the other.
The team cultivates a fan-friendly, family environment at home games by having an all-kid dance squad, which leads young fans in a conga line on the court during time-outs, to the music of "C'mon N' Ride It (The Train)" by the Quad City DJ's. Named for the rainy weather of Seattle, the team uses many weather-related icons: the team mascot is Doppler, a maroon-furred creature with a cup anemometer on its head; the theme song for Storm home games is AC/DC's "Thunderstruck"; and its newsletter is called Stormwatch.
The Storm were the sister team of the Seattle SuperSonics of the NBA prior to February 28, 2008, when the team was sold to Force 10 Hoops LLC.
64.7% (826 games) played in Nike brand shoes
17.7% (226 games) played in Adidas brand shoes
7.4% (95 games) played in Jordan brand shoes
7.3% (93 games) played in Puma brand shoes
1.6% (20 games) played in Under Armour brand shoes
0.6% (8 games) played in Reebok brand shoes
0.6% (8 games) played in Peak brand shoes
2025-06-07 / Boardroom
The New York Liberty are now the most valuable team in the WNBA, valued at $400 million after a recent minority stake sale. It’s the highest valuation ever for a women’s sports franchise anywhere in the world. League-wide, business is booming. Attendance hit 2.4 million in 2024, a 48% jump from the year before, and more than 54 million unique viewers tuned in to national broadcasts. Average team valuations are now $272 million, with every franchise worth at least $190 million. It’s a clear signal that the WNBA’s momentum is translating into real financial growth. (via Forbes)
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